Who We Are
Severino Communications is a public relations firm that works with healthcare, pharmaceutical/biopharmaceutical, medical device and life science leaders to tell their unique stories. With decades of experience in the healthcare industry, we apply the insights of recognized experts and the impact of medical innovations to achieve the positive impact and outcomes that our clients deserve.
Shannon has been working in marketing and public relations for more than 20 years and has experience in a wide range of categories like consumer-packaged goods (CPG), technology, construction and of course, healthcare. Her love of the complexity and constant evolution of the medical field and working with talented experts inspired her to make this her area of focus.
Throughout her career, Shannon has been fortunate to work with a number of agencies – both large and small, international and local – and the experience she gained from the colleagues and clients she has known over the years has positioned her to tell exceptional stories to the right audiences.
You know what they say about all work and no play, right? So, let’s get personal. Dogs, travel and music is where Shannon gets her inspiration, so when she’s not working, you’ll likely find her spending time with her silver toy poodle, Sixx and her miniature longhaired dachshund, Fionah – the Co-Chief Barketing Officers – on the road to an amazing destination or seeing an awesome band. Classic rock is her favorite, but clearly she believes that 80s hair bands deserve respect too.
What We Do and Why We Do It
So, what do we do? It’s simple. We use strategic public relations to tell our clients’ stories in a way that engages and informs their audiences and elevates their brands. Our targeted communications to clinicians, researchers, patients, investors and other key audiences, increases credibility and awareness. In other words, we help clients tell their stories in a way that differentiates them from everyone else and who doesn’t want that?
To achieve the goal of maximizing visibility for clients and their offerings, we establish comprehensive and custom PR plans, designed to increase awareness across targeted audiences.
Specific tactics include:
Strategic Planning
Message Mapping
Thought Leadership Development/Engagement
Product Launches and FDA Approval Support
Media Relations
Content Development (articles, press releases, blogs, white papers/case studies)
Tradeshow/Conference Support (live and virtual)
Press Conferences
Speaking Engagements
Awards Management
Who We Do It For
Our strength lies in our extensive experience working with the media to raise awareness for our clients. Our specialty experience is constantly growing and includes:
Aesthetics
Biotechnology
Cardiology
Cell and Gene Therapy
Clinical Trials (IRO and CRO)
Dental
Dermatology
Gastroenterology and Endoscopy
Hematology
Medical Device
Medication Management
Neurology
Oncology
Ophthalmology
Optometry
Orthopedics
Rare Disease
Surgery
Ready to get started? Let’s talk!
Shannon Severino
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